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Benel Work - July 2020 - Present
Singapore

Product designer

In my current job, I work directly with customers and different departments such as Marketing, Sales, and Technicians.

This experience makes my design more comprehensive. One of the coolest projects I have is to design a new modular sofa: H.Sofa. It’s only made of one component which simplifies the manufacturing process.

 

Several challenging projects, such as re-designing the existing modular sofa, Kin Modular Series, and replacing the old design.

 

Also, I am in charge of photo shooting, photo editing, and directing the video for Mid-night collection.

- Project : Livework 

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Our homes have always been where we look forward to returning for comfort and rest after a long day of work. Yet, a pandemic has transformed our homes into a place where work and rest now overlap. Through learning from individuals about how things have changed for them while working from home, we know there is much more that we can do to stay relevant to your workspaces – to provide a balance between aesthetics and ergonomic well-being for practical home offices. Livework for Home focuses on the dining table and study table, where most of us would be working from. Introducing the idea of ‘hybridity’ for an adaptable home office, this series is an ongoing exploration that we want to build for the community.

- Project : H.Sofa 

design a new modular sofa that only made of one component which simplifies the manufacturing process.

H.sofa1.png
H.sofa2.png
H.sofa.png

- Finding the right shape

H.Sofa Prototype Right Side View
H.Sofa Prototype Right Side View

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H.Sofa Prototype- with Human
H.Sofa Prototype- with Human

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H.sofa-Backside-View
H.sofa-Backside-View

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H.Sofa Prototype Right Side View
H.Sofa Prototype Right Side View

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- H. Sofa First Prototype

H.Sofa.jpg

- Change size for second prototype

- Project : Kin Sofa

re-designing the existing modular sofa.

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Kin Sofa Each Module
Kin Sofa Each Module

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Kin Sofa Configuration
Kin Sofa Configuration

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Kin Sofa Configuration
Kin Sofa Configuration

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Kin Sofa Each Module
Kin Sofa Each Module

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Kin Sofa.png

- Configuration started from 2D

- Project : Mid-night collection video

I am in charge of photo shooting, photo editing, and directing the video for Mid-night collection.

-behind the shoot 

BMW Work - June 2017 - Dec- 2017
Munich Germany

Colour and Trim Design Intern

A future concept car collaborated with a MINI interior designer. " MINI Humania " is a study about the relationship between humans and machines in our future.

 

I've designed a material collection through different techniques, colours, and materials that interact with light to trigger our personal feelings. It gives you the possibility to through back in a specific moment of your life.

 

MINI and you have been traveling together and having many crazy adventures in different countries. The various country/city has contained specific memories for you. Therefore, I've proposed four moments that I would love to go back to MINI & Chill, Embrace The City, and Dream With MINI.

What is Humania ? - Gives MINI a little touch of humanity.

-Edited video for Humania concept of how light can evoke our feelings

Humania X Light - Evoking your feelings

This edited research video concludes and visualises the feeling about how our daily objects interact with nature and artificial light in our daily life. Moreover, it also presents how lights change our perception of colours.

- About Humania

Now, imagine if this car can bring you back to any country you have been to anytime you want!

Traveling can be very enjoyable and exciting. Why won't you tell MINI what you want or perhaps let MINI surprise you!

-Image Humania it on our car now!

- My Material Sketch

The materials together with lights emulate the texture, color, and structures. Their shape, colour, and texture reflect our memories.

MINI-Humania-Graphic-Design
MINI-Humania-Graphic-Design

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MINI-Humania-Samples
MINI-Humania-Samples

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MINI-Humania-Lights
MINI-Humania-Lights

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MINI-Humania-Graphic-Design
MINI-Humania-Graphic-Design

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-Edited video for Humania concept car story

- Visualised Humania advertisement 

We are all dreaming about the future. The advantages of technology have made our life easier. It has also made us distant from societies. However, design has allowed us to explore our surroundings. Yet, we lack connection inside the car. In MINI Humanina, everything starts from the human perspective. Seats are not only building relationships, but they also reflect our humanity. Human triggers our emotions gives the feeling whenever you would like to feel again.